Hi {{first_name}},

Your Friday plan says “work on the project.” No wonder it keeps escaping.

That is a category, not a finish line. Your brain can negotiate with it forever.

Make the next result small enough to inspect: one introduction, one demo, one decision.

Close one loop before the weekend:

  1. Write: By ___, I will have a rough version of ___. Choose something you can finish in 25 minutes.

  2. Close unrelated tabs. If AI helps, ask for one narrow draft instead of another list of possibilities.

  3. Stop at the timer. Save the result and write the next concrete step beside it.

Rough work gives you something to improve.

A perfect plan for an untouched project gives you another plan.

Today’s sponsor:

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Today’s receipt: one finished piece of work.

Reply with the thing you finished in five words. Small counts.

—Team HustleFuel