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Hi {{first_name}},
Monday-you is about to inherit whatever Friday-you leaves behind.
An unnamed document. Seventeen tabs. A note that says “continue.” It is a surprisingly hostile welcome package.
Give the next work session an obvious starting point before you close the laptop.
Spend five minutes on the handoff:
Open the exact file you will need. Put the relevant notes beside it and close unrelated tabs.
Write the first physical action: draft the opening sentence, label the chart, or review the first example.
Choose a realistic starting time and leave a short restart note. Make it easy to understand when you are tired.
You are allowed to stop for the weekend.
A clear restart note keeps the unfinished work from becoming a mystery.
Today’s sponsor:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Try it before your final shutdown today.
Monday does not need a heroic version of you. It needs a useful place to begin.
—Team HustleFuel